DATA STRATEGY & ORGANIZATIONAL STRUCTURE

MARKETING STRATEGY - CUSTOMER ACQUISITION, RETENTION & PRODUCT MARKETING

PRESENTATIONS, POSITIONING & COPY WRITING

• Customer Acquisition & Retention -  Response-driven marketing with a focus on lead generation, customer acquisition and retention. Drive e-commerce, traffic and conversions across platforms utilizing mobile, display, online video, search, social, TV and content marketing. Establish campaign strategy and implementation. Expert in search and programmatic advertising, using behavioral, demographic and psychographic segmentation and targeting. Create customer lifecycle strategy and tactics: on-boarding, retention, win-back plans.
• Social Media - Establish social strategy as related to overall business performance using a proven process and methodology. Implement ongoing content management and brainstorming that drives business goals and plugs into ROI initiatives. 
• Go-To-Market Initiatives - Generate successful multi-platform marketing plans for product launch/enhancement campaigns, with a specialty in the OTT (Over the Top) content space. Provide guidance on performance modeling and forecasting, pricing, feature/category sets, product/marketing road-mapping, KPI (Key Performance Indicators) development. Identify opportunities and service offerings to strengthen value proposition and market position. 
  
• Marketing Technology – Analytics, A/B testing frameworks, workflow/performance optimization and CRM (Customer Relationship Management) recommendations to enable effective marketing reporting and automation. Subscription model transition, website redesign facilitation. Optimize site performance to maximize ad response rates.
• UX (User Experience) - Shape optimal customer experience/user flow to drive user satisfaction and product adoption/usage. Develop wireframes and website navigation schemas, optimize sales funnel and formulate digital storefront design/functionality to streamline customer buy-flows. Collect and assess customer feedback; craft usability testing.

Services & Solutions 

• Creative Development & Interactive Content - Create compelling positioning/messaging and insightful presentations. Craft integrated marketing plans and effective, action-oriented copy-writing, ensuring benefits are successfully incorporated into communication deliverables. Concept and produce sales and marketing materials. Facilitate marketing brainstorming. Develop premium interactive content; develop online sweepstakes, micro-sites, splash/landing pages, games, video and rich media for general, targeted and specialty/multi-cultural segments.
• Content Marketing - Develop advertiser or partner sponsored content, cross-platform marketing packages, native advertising and integrated/branded content concepts. Video production.
• Marketing  Documentation - Formulate insightful presentations, business plans, marketing plans, strategy documents, compelling brand and product positioning, pricing and packaging analysis/POVs, creative and technical briefs, B2B and internal communications, SOW (Scope of Work) and RFP (Request for Proposal) composition.
• Sales Materials & B2B Marketing - Develop sales and marketing materials including pitch decks, whitepapers, video concepts and media kits. Craft B2B/partnership proposals that maximize mutual business goals. Design Sales Meeting programs, concepts and presentations.

TRAINING, SPEAKING ENGAGEMENTS & THOUGHT LEADERSHIP

• Training & Education - Digital marketing and sales training. Advise internal clients on digital marketing and sales principles and best practices. Media coaching. 
• Strategic Insights: Key notes speeches, panels and panel moderation. White papers, op-eds, thought leadership pieces, analysis of digital marketing trends and the highly dynamic OTT environment. Ability to see around corners and develop POVs on industry changes. Draft editorials to increase brand awareness and demonstrate market leadership. Able to represent companies at industry and client events/meetings.

A Focus on Results

Bringing together strong technical knowledge and intense creativity to achieve goals and solve complex problems within cost-conscious environments.

Highlights include:

Marketing & Technology - A depth of experience in digital media, marketing and sales conversion optimization.

Performance-Driven Media - Multi-dimensional knowledge of ROI-focused media and creative across all channels.

Connecting & Collaborating - Creative problem solving and prioritization abilities in highly dynamic situations.  Exceptional presentation, writing and communication skills across multiple stakeholders.

• Big Data Management, Relational Databases & CRM Strategy -  Drive analysis of market segments and various buyer personas/needs. Lead efforts to advance big data capabilities and architect marketing data infrastructure. Shape CRM strategy, database design and business intelligence parameters to enable data-driven decision-making.  
• Data Visualization - Compile and analyze performance metrics to make decisions and optimize campaign performance, balancing brand and business goals. Translate Data and analytics into actionable insights, recommendations and presentation formats and infographics.
• Organizational Structure – Experience assembling, developing and leading high performance and integrated teams, in complex matrix organizational environments. Digital and Marketing Org Structure advisement. Source and on-board agency and technology vendors.